Just like from the movie, ‘Minority Report’, it shows us a view of what is possible in the wearable-driven future. As Tom Cruise enters the store, he stops for a moment allowing a retail machine to scan the biometric device in his eyes to identify him, along with his past purchases. With regards for the […]

During a recent conference, a brand has shared that sometimes they prefer to send an email to just make their customers smile. The purpose of the email message is not just driving sales or introducing new products but instead, the entire goal of the message is to entertain the recipient. This is now the introduction […]

Can be called as the “Golden Metric”, It has been called as “key performance indicator” in the past. In layman’s terms, it means “what did you want users to do when they have interacted with your content?” Usually, complex analytics would fail to deliver the one key metric that informs your entire digital strategy. Even […]

Taking a look of the marketing universe today, many of the jobs people do currently did not exist over a decade or two ago: web developers, search professionals or consultants, social media specialists, mobile and app developers are all relatively considered as young professions. The opportunities and volume of data these new marketing platforms are […]

In maintaining high levels of impressions within your target audience, it takes persistence, organized effort, and a willingness to “put yourself out there” in the thicket of business conversations flowing through the digitals world’s channels each day. To make your brand impressionable with prospective clients, you would need to apply pressure across different areas simultaneously. […]

By taking off hours off of the response time of a customer complaint or inquiry, making it easier to find a store to purchase, can significantly improve a company’s bottom line. Most consumers expect fast responses from companies, but what does “responding quickly” actually mean? Does it mean responses would be within an hour? A […]

Customers favor leaders that are available to the public. A survey found that 82 percent of consumers trust a company more if its leadership engages in social media and 77 percent said leadership’s social media presence makes consumers more likely to purchase. It is clear that consumers want leaders to be online.  But then, what […]

In LinkedIn’s 2014 survey of skills that were most instrumental in landing a new job, marketing campaign management came in at number 12 and have specific marketing – technology skills – business intelligence, digital marketing also ranked on the list. Healthy growth in marketing hiring, particularly for marketers with technical skills, will continually grow in […]

Why 2015 is the year of the customer? If predictions would be true, 2015 is the Year of the Customer. Acknowledging to the increasing amount of data and tools marketers can map the customer journey like never before, and make better decisions in delivering a seamless one-is-to-one experience across multiple touch points. Marketers and security […]

The real question in basic online marketing: Why Optimize for Local Search? This question has beenaround since the early beginnings of digital marketing but some marketers do not get the idea right.Studies have shown that this technique really works well but some just do not heed the call. To give an update, here are some […]