With the latest Google algorithm update, search results will not be displaying a website’s URL but instead, search results a more user friendly site description. From a Webmaster Central blog post, Google had outlined plans to change its mobile search algorithms to includethe real-world name of a website which was traditionally, shows a website’s domain name. […]

It is a fact that 50% of people who make local searches on a smartphone visit a store within a day. This means that more and more people are turning to their smartphones and mobile devices to help them find nearby businesses and make their purchases. This report is from Google and from this, it broke down […]

The social media giant, Facebook has announced the launch of a brand new way to read articles in a way that it promises to be a big improvement over the current experience found in Facebook’s mobile app. Facebook has benchmarked that it takes an average of 8 seconds for articles to load on their app, […]

It is a fact that most people pick up their smartphones and search for information. Quite often, this requires going on a video site like YouTube in finding how to complete a task. This new trend is now requiring marketers to become more spontaneous when it comes to executing search advertising and content marketing campaigns. […]

As entrepreneurs, we have a lot of tasks daily and it sometimes is draining and tasks keep piling up, day after day. With the constant need for employee meetings, company events, and client calls, impromptu ideas – there is plenty of tasks to keep up with. Our attention that is spread thinly all at once […]

It is a fact that marketers redesign websites on an average of 18 to 24 months. Redesigns happen in this frequency due to the fact that the world, and technology in general, changes considerably in this time frame including businesses and consumers. What may have worked 2 years ago may not work in the preset […]

Today’s consumers are very savvy and are relying heavily on video as part of their purchasing decision. If you have created and posted your own videos online to amp up your marketing efforts but your hits on your videos are low or few people are viewing them, you would to know why and as fast […]

Online advertising has come from a long way from the tacky, blinking banner ads of 90s era. Today, ads are sophisticated and highly targeted and are delivered through a multitude of digital channels, from search engines to mobile apps. A growing number of marketers are actually reaping the benefits in using online advertising. With the […]

If there is a day without laughter, then that day is generally wasted. A question was raised “why do so many brands settle for dull content that fails to engage positive emotions and putting a smile on their reader’s faces? A well-chosen, well-written humorous content, adapted to the topic that you are expanding on and […]

Online marketers have debated for the longest time the merits of bidding on brand terms, whether it is the company name or specific trademarks and products. Bing Ads has been studying the main impact of brand term bidding for quite some time and it is discovered that, while performance of brand name keywords is affected […]