In maintaining high levels of impressions within your target audience, it takes persistence, organized effort, and a willingness to “put yourself out there” in the thicket of business conversations flowing through the digitals world’s channels each day. To make your brand impressionable with prospective clients, you would need to apply pressure across different areas simultaneously.

1. Social Media – Social media influencers know that the more posts there are, the better, on Facebook and Twitter. In an independent study, influencer behavior has pegged the social posting frequency of the average influencer at a fast 14.5 Twitter posts per day. While the “more is better” statement is generally true, do not make the mistake of doing what singer James Brown had warned “talking loud and saying nothing”. It is advised to keep a healthy balance between serious information that is relevant to you audience and tweets or posts that are on the frivolous side.

2. Blog Posts – There is a strong correlation between frequency of publication and the achievement of online business goals. How strong this correlation will be is a function of your business’ competitive environment, the degree to which it is dynamic and your ability to publish high quality content over time.

3. Sales Outreach – You must remind your prospects that you are there for them though it should be subtle, non-intrusive, but persistent way. Sponsoring a series of webinars is a good way to do this. In this occasion, you can brand yourself without hitting participants over the head with your brand’s messaging. If you are reaching out to prospects one-on-one, present to them real data that they can actually use. Using diagnostic reports in the sales process is a sure way to distinguish yourself from competitors who haven’t done their homework. Each action you take must be informed, personalized and have a value in its own right.

4. Internal Newsletters – Make sure that you add value to the reader when you mail your email newsletters. Content curation is part of the mix. Keep the pressure on, unrelentingly. Keep in mind that the road to visibility and better brand recognition is a marathon run and is not a sprint. If you are organized, persistent and willingness to listen to others seeking solutions, the chances are, you would be ahead of the competition.