A research done at Stanford with a Chinese company (CTrip – the Chinese equivalent of Expedia), reveals that working at home is actually more productive than working physically in the office as well as has other benefits like increased job satisfaction. They have also noted that, fewer people leave too reducing employee turn overs. CTrip, […]

It is indeed been known that Google is an innovator. It is also well known that more and more users are coming to Google through the use of Smartphones and other handheld devices. April 21st marks the day that Google will introduce an entirely separate search index for the mobile market. What makes the idea […]

Remarketing is the process of convincing consumers who have left an online purchase to come back to a purchase process and convert. Online businesses usually remarket to the shopping users using display ads across websites and even though emails. The end goal is always to generate conversions frompotential customers who have turned their attention elsewhere. Email remarketing […]

What is Email Marketing? According to Wikipedia, email marketing is a commercial message to a group of people using email.Email marketing is still significantly more effective way to acquire customers than social media.According to a McKinsey study, email is nearly 40 percent more effective than Facebook, Twitter and all other social media combined. In fact, email […]

When it comes to the topic of marketing, many business owners do not see that they would actually need to invest on marketing. Many business owners find it confusing and intimidating in figuring out the best marketing channels so they would think it is best to invest in small and scattered marketing pieces or sometimes, they do not […]

A question that almost always comes up is what could be the difference between normal lead generation techniques and inbound marketing lead generation. For this post, the focus would be on getting leads off of your company website which is a specialized type of marketing lead generation. Question, what is a lead? A lead is any person […]

No business owner would want to go through a transition of a crisis in business, even to unimaginable lengths that would cost the much needed revenue to go down the drain. While in the moment, it maylook like this is the doom of your business, but in its entirety, this is not true. Depending on howtransition […]

The software giant, Microsoft, has finally revealed to the world the name of its next browser and it is not Spartan. It’s Microsoft Edge. The project was made available in the Windows 10 Technical preview way in March, with a sufficient warning to eager users of the usual early stage bugs and kinks in the system.In any […]

When you have followed the well advice that you should create long passwords containing numbers,letters and other symbols in order to keep your online banking accounts protected as well as keepingyour data secure, you may be in for an unpleasant surprise. A research built on five years of extensive research by team led by three […]

There are a lot of arguments about the semantics of sales and marketing and the lines have been blurred in the most recent years, leading to the confusion of roles and responsibilities. What is lead generation and who is responsible for bringing in qualified sales leads? When does the sales team get involved in the process and what […]