A few weeks ago, Google has introduced a set of tools for its mobile ad network, AdMob, at the company’s annual I/O conference. The updates enable mobile app developers to hide ads from certain users and would serve targeted ads in more major ad networks. Google has added a new feature in beta to the […]

Uber continues to string search-based partnerships that includes Micorsoft and YP to be able to give the car service app an advantage over Lyft and other local cab services. Uber has yet again formed another strong partnership, this time with local search recommendation app: Foursquare – that will enable the car service a greater advantage […]

Being a direct marketer is challenging: channels, so much data, and so little intelligence or talent to figure our how to work out an efficient multichannel strategy. According to the Direct Marketing Association’s released ‘2015 Statistical Fact Book’, four out of five marketers will expand their budgets towards digital this year and the majority of […]

Are you getting wary of the digital speak? Having a hard time understanding the tech talk? Now is the time to traverse the ad tech jargon barricade. Have you ever had the experience of being in a conversation about digital advertising and being not to comprehend what the other person had just said? This is […]

Most brands do not have a social media crisis plan and this is alarming. It was once said that the best laid plans of mice and men often go not as expected and that is true also to social media. Sometimes things get beyond your control and more often than not, it can get a […]

It’s been a long time coming, if publishers are serving misleading native ads, the Federal Trade Commission could soon begin to hold them responsible. The FTC is now giving a warning to publishers to clearly label native ads as they are serving their properties. As native content is fast increasingly becoming one of the best […]

Statistically, nearly eight in ten Internet users find buy online, pickup in-store appealing. As retailers have increased focus in creating an omnichannel experience, buy online, pick up in-store has been brought up as one way to hopefully bridge the physical-digital divide. As based on research, consumer demand for such services is huge, meaning retailers that […]

Facebook is now piloting a program that can bring reviews from top food publications to select pages across the US. With partnering with big media outlets like Buzzfeed and the New York Times to publish content for their Instant Articles, Facebook is partnering with trusted foodie publications like New York Magazine’s Grub Street and Eater.com […]

Banner ads used to be the online advertising’s holy grail, until native advertising came along which is now considered as the industry darling. But banner ads had gotten a full overhaul. They are no longer static that are targeted to the wrong crowd at the wrong time. Banner ads can be a premium, rich and […]

PPC is not just about creating accounts on Google AdWords or Bing Ads, setting up an account and watch the dollars come in. There is much more to it. Bid adjustments, keyword selection, ad copy testing and the works. These play parts in your own PPC campaign success but a common piece that continuously gets […]