Provided that the content is interesting, relevant and most importantly, helpful, blogging might be the best talked about local search marketing tactic for 2013. With the new update of the Penguin algorithm,Google has been cracking down on spammy SEO practices and has recently proven preference for putting social elements back into the local search by giving a […]

It is understood that predictive analytics and data mining are particularly the hot topics in today’s times as they have been used in marketing analytics and research for over 30 years. Marketing mix models have used econometric algorithms were developed during the ‘80s and the ‘90s and while other statistical approaches, such as cluster analysis […]

The display network has the potential to be a minefield of good placements mixed in with the bad. Sometimes, the difference between the two is nothing more than that of a couple of characters in a URL. It is difficult to know which sites which you should and should not be serving on without looking […]

In a time when Facebook posts, emails, Tweets and countless other bleeping apps are screaming for more and more of our attention at any time of day, the marketers who will succeed are the ones who understand how to consolidate and funnel attention-grabbing content on the channels that matter. Content for the sake of producing […]

Sanjay Dholakia, chief marketing officer of Marketo, had put it best when he said the statement: “Marketing has changed more in five years than the past five hundred.” This rate of change has triggered advancement in the management roles that oversee marketing efforts and campaigns. Formerly, the digital marketer was expected to be like the […]

It is undeniable that Facebook has become the major driver of social sharing in general, the network generates less engagement than Twitter and Reddit when it comes to gaming, according to ShareThis. As the gaming community is growing every day, it is critical for online marketers to understand the nuances of gamers’ sharing behavior, such […]

Three seconds still counts as a video view on Facebook, this is the standard after from last month, he social network will give advertisers the option to pay for video ads after a user has watched for 10 seconds, significantly longer than the video views it charges for now. Unlike a regular video view, which […]

Since March of this year, it was announced that Twitter had acquired live video-streaming app Periscope. Brands all over the world have been looking at the app and are wondering on how best to use it. According to Twitter, Periscope’s value for brands lies in its ability to help them “forge a more personal relationship […]

As marketing continues a steady adaptation into a technology-based discipline, particularly with the explosive growth and usage of marketing automation tools, marketers are finding strange company with the IT teams of their respective companies. But marketing and IT are not two groups who have a long history of working closely together to deploy systems that […]