To run a small business website today is challenging. The sluggish economy makes operating a successful business even more difficult and cost cutting can only go so far. At some point, the effort in increasing revenue is the only way to ensure the success if not, the survival of your small business. With today’s competitive […]

It is the shopping season and fine tuning your e-Commerce website is on the way knowing that it is one good way to optimize your sales. e-Commerce has its own challenge. Getting your customers to find you and have them shop on your website while stopping them in abandoning your shopping cart is another. Whether […]

Also known as split testing, A/B testing is a way to test two ideas and analyze what gives the best result towards a pre-determined goal or a hypothesis in determining which ad would be successful. Basically, split testing enables a website owner to show two identical audiences the different version of some variation on a […]

When it is pointed that low-quality back links are bringing your website’s search ranking in Google, youshould start to consider using Google’s Disavow tool. Originally released way back in October 2012, thistool gives web masters to specify which back links they would want Google to ignore. It is simple enoughto be understood but doing it […]

When it comes to managing your own website, nothing is more important than security. If you are engaged in online commerce, securing your WordPress installation should be right at the very top of your to-do lists. Although there is much to say about this topic, we have picked the broad and easily done tips. If […]

If this was a good idea, it would definitely an industry standard. If major businesses like Google andAmazon who spends a lot of time and effort in researching what works and what does not, do notput music on auto play. If music is embedded on a website that is set to automatically play workedfor engaging […]

When running a WordPress website, there would a future need to change some URLs, slugs or Permalinks of posts for some purposes. In this case, you should make sure that you have done a 301 redirect so that old posts or pages can be linked to a new one. If done correctly, website visitors as […]

There is an implied need that business owners and marketers need to handle their own social media engagement. By doing so, they always have a finger to the pulse of their industries, along with discussions, comments, concerns, and insights customers could not find easily. This is a good idea, but it is also a legal requirement. Recent […]

Thinking of using mobile coupons for your business? If you are, here are 5 things you would need to know in planning and managing a successful mobile coupon strategy. Make the Offer Relevant to the Consumers Needs and Wants. The use of Opt-in mobile marketing has a big potential if done responsibly and is focused […]

There is a steadily growing buzz around marketing automation and the effects of the overall results that it can deliver for businesses. There are many readily available tools but few people realize its effective implementation and sub sequent success that can be determined by other surrounding factors other than technology alone. There are many key […]