Taking a look of the marketing universe today, many of the jobs people do currently did not exist over a decade or two ago: web developers, search professionals or consultants, social media specialists, mobile and app developers are all relatively considered as young professions. The opportunities and volume of data these new marketing platforms are creating is now changing the role of the marketer and the skills required on the departments. With the use of Artificial Intelligence, programs or codes are created to help solve problems that are beyond the human scale challenges and assisting chief marketing officers in achieving more of their goals as effective as possible. AI now has the potential to take the decision over which channels will be most conducive in reaching customers out of the reach of the chief marketing officer and their department, calculating decisions for them in real-time and enabling the marketers to focus on different questions. In the near future, it is believed that marketers will be spending more and more time in working out on what goals would they want to achieve and on how to measure success. For this to be achieved, machines would need to be able to make the proper decisions for them to construct a persuasive two-way conversation with a wide variety of audiences. The will too have enough intelligence in delivering many convincing messages, replies and retorts in real time. Marketers on the other hand, would need to learn in becoming experts on how to manage these machines and establish parameters in ensuring that they would conduct these conversations in ways that are appropriate to the company and the brand itself. It is almost certain that the emergence and continued development of artificial intelligence in the marketing landscape is changing the sector. It will provide marketers with more time in identifying goals, achieving them with accuracy whether this is generating awareness, attracting new customers or even identifying new revenue streams.