There is a steadily growing buzz around marketing automation and the effects of the overall results that it can deliver for businesses. There are many readily available tools but few people realize its effective implementation and sub sequent success that can be determined by other surrounding factors other than technology alone. There are many key foundations to be discussed but firstly, is to support any marketing automation platforms. If you are trying to fix a broken process with marketing automation, chances are, it will not work. You will only be resulting into extra work just to get systems work for you. This means that there is an imperative need to completely overhaul your marketing strategy that is necessary in achieving business goals. A working process is one of the keys to success. You would need a solid process in place to attract more leads and buying email lists is not counted as lead generation. It is called spamming. With automaton tools, tasks will be a lot easier and will improve effectivity regardless of what your business is. Email marketing is a tool that is still utilized today, but sending your lead database uninteresting or irrelevant content would waste both your time and your customers. Get your content right. Research what would your lead database would like and deliver just that. If you want to use marketing automation effectively, you would need to really sure that your content is aimed at the proper target users. The only way to do this is to clearly define your ideal customer profiles. This is more commonly known as buyer personas. Persona based marketing allows any business to accurately identify their own audience and would be able to send them the most relevant content, offers and services. With persona based marketing, it would give a clear insight into a user base’s interest, where they are spending time online and even their geographic location. This information is highly coveted for any modern day marketer and is an important foundation in achieving success in using a marketing automation platform.