Online advertising has come from a long way from the tacky, blinking banner ads of 90s era. Today, ads are sophisticated and highly targeted and are delivered through a multitude of digital channels, from search engines to mobile apps. A growing number of marketers are actually reaping the benefits in using online advertising. With the right tools, smart resource allocation and strategy in place will make your digital spend stretch a little farther. 1. Repurposing Your Content – Everything, from blogs to video tutorials, content marketing takes a lot of different faces but it is all generated towards the same overall goal – to improve online visibility and drive traffic to your site. The challenge is creating unique and interesting content on a regular basis is an expensive and resource heavy venture. As a solution, repurpose your content. Begin with a baseline of quality content that can be reworked easily and converted into different formats for the purpose of targeting different audience types. This is a great way to reinforce your branding through multiple but with subtle different exposures. 2. Maximizing Organic Social Media – What started as a free platform has now evolved into a multi-dimensional medium where brands pay for interaction with their followers. This new perspective on earning advertising profits coming from social media networks has meant that the lifespan of organic posts has started to significantly drop. From a couple of hours on Facebook to a few minutes on Twitter, organic posts have never had it so bad. Does this mean paid advertising is the only way to go on social media? No! It just means you need to get creative with your posts. Here are a few tips: – Work out what time of day your users are using social media, and publish your posts accordingly. – Repurpose content that has worked well for you in the past to increase visibility. – Publish posts that are slightly controversial — fans love to express their views and this will keep your content on top of users’ social media feeds.

3. Getting SEO Right, The First Time, Every time – It well known, documented and researched that more than 64% of traffic to a website comes from organic search on Google. This data mean that by providing your site can let Google find it easily and are assured a steady flow of website visitors.

To improve your visibility, you need to ensure that you are leveraging your on-page SEO. How? – Write page titles and meta descriptions that provide clear, concise descriptions of the page content. – Use Alt tags for images with descriptions of what they represent to help search engines process the data more easily. – Make sure your site is fast and easy to navigate. This will help keep distracted users engaged.