Portfolio
Packages
Careers
When it comes to the topic of marketing, many business owners do not see that they would actually need to invest on marketing. Many business owners find it confusing and intimidating in figuring out the best marketing channels so they would think it is best to invest in small and scattered marketing pieces or sometimes, they do not even know how to do marketing at all. Every business owner should know on how to be the company that is relative when consumers are in need of services or products. The basic idea on how to do this is to have frequency in a business’ marketing campaigns.
What is Frequency?
When it comes to frequency, it is more like someone is standing on a table shouting that this marketing tactic is what is best towards your business. The rule of thumb in getting messages out is at 3 times a week, 52 weeks a year.
The more you hear about something, the more likely that would you remember, right? This argument seems to be logical and through research, it has actually shown that this level of messaging frequency dramatically increases the recall level in the brain. By using the 3 times a week, 52 weeks a year frequency model, this will help in the recall factor for your company in the minds of the consumer market. When te need or the want would pop in their minds, your business (and you as the business owner) would come right on top as the top provider in solving the consumer needs or wants.
Why is Frequency Needed?
With today’s consumer landscape, we are living in a post-trust era. People do not and will not give the benefit of the doubt and are willingly to assume that they can trust anything that hear or read and this is for the good reasons, sometimes. One of the many great benefits of frequency is that it allows trust to be built with the consumer with the business owner. As a business’ frequency gets consistent in getting marketing messages out often, this will build a reputation as someone who would meet customer needs with competence. Trust is then the major factor when consumers would find a service provider or a product by a certain company to fill the need or want of the consumer.
Frequency then helps to improve your marketing campaign across the board and it should be started now. To start, it is wise to strategize your marketing campaigns to improve your frequency so you can get a consistent message across your target market and to be able the go-to brand of your consumer market. Frequency would require consistent perseverance but it is well worth the effort. In the long run,your consumers would really thank you for your efforts.
Comments 0