It is indeed been known that Google is an innovator. It is also well known that more and more users are coming to Google through the use of Smartphones and other handheld devices. April 21st marks the day that Google will introduce an entirely separate search index for the mobile market. What makes the idea one-of-its-kind is that, it takes full advantage on a technology that is truly ground breaking – the phone. Searches becomes more personalized, get better results and just by using this technology that almost everybody has. The new indexing option features a unique 800 number that connects a user directly with a Google Mobile Search Operator or a GMSO. These customer service specialists will confirm search queries, look through the company’s index of local results and then relay the best results in your geographical area all directly to you. Although Google acknowledges the worry that is tied with costs and the general user learning curve, Google sees this as a breakthrough in the revolution of personalized service -the first step in a new era of interpretive search.” As of April 21, the roll out of a mobile algorithm update for Google’s search results will prioritize mobile-friendly websites in the search results pages. Google recognizes that mobile technology is not just the future but it is something that searches are currently looking for. This resulted then into demanding websites that who wants to get high search rankings to pay attention to what the majority of the user base wants. This then prompted business owners and marketers too to realize that getting ready for a mobile search will involve more than having just a responsive website. Things are changing quickly for the internet marketing landscape. It is so quick that in fact, sometimes there is difficulty in separating facts from satire and fiction when it comes to topics like local search engine optimization. It is then therefore advised to stay on top of the trends in search as well as focusing on what can you do to attract buyers in your website.