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Provided that the content is interesting, relevant and most importantly, helpful, blogging might be the best talked about local search marketing tactic for 2013. With the new update of the Penguin algorithm,Google has been cracking down on spammy SEO practices and has recently proven preference for putting social elements back into the local search by giving a ranking boost to content that claims authority and expertise through Google Plus authorship. Bing (and Yahoo) has shown similar preference for local expertise by pairing up with Klout to show Klout Expert answers to some queries.
Currently, it appears that blogging is here to stay, for now at least, as marketers realize that Internet users want good content and major search engines recognize this in their SEO rankings. Here are top tips for taking your blog to the next level and hopefully increase site traffic.
Major Key: Web Design
Today, it is critical that your blog is user-friendly and visually appealing. The Internet is full with content,so if your blog takes too long to load or is not professional and engaging, users (and potential customers) will leave your site quickly and look for something better. According to Search Engine Watch,pagination should be numbered (think Google) rather than labelled with words like “previous entries.”This is more appealing to users and also provides easier access to search engines’ “crawlers.” Also, blogs should have easy access to previous and next posts and should show related posts. This boosts SEO and increases user click-through rates.
Encouraging Content Sharing
Blogs should have sharing buttons so that blog posts can be easily shared on readers’ various social media feeds. If they so choose to. Also, Search Engine Journal encourages bloggers to share their content on sites aside from Google Plus, Twitter and Facebook, such as Pinterest, LinkedIn, Goodreads and Tumblr,depending on what is relevant for each business.
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