Many businesses, especially start-ups, often fear the word “pay” in pay-per-click advertising. This fear can derive from an unfortunate experience, the idea of losing money, or sometimes the result of attempting PPC without the help of an expert. A lot of small business owners underestimate the benefits of PPC, and as a result, they are […]
Social media is a very powerful tool and can drive massive amounts of traffic and sales to your website. However, the impact of social media on SEO has, and probably always will be, one of the most talked about topics in the marketing industry. Specifically, whether social media can really help boost your SEO efforts. […]
As the marketing world has evolved, so has the language that marketers use. In fact, we as marketers are probably confused with a lot of terms and often leave our clients confused. An example of this is Search Engine Optimization (SEO) and Search Engine Marketing (SEM), which are often used interchangeably without the clear understanding […]
A great challenge faced by a lot of business owners is the lack of website traffic. Obviously, if your website isn’t getting enough traffic, then you’re not generating any sales. And what’s worse is that without any traffic, you can’t test out the key elements of your business And if you started with a marketing […]
When it comes to boosting traffic to your website, you have two basic options to choose from. One is pay per click advertising, and the other is search engine optimization. There is a lot of arguments out there. SEO companies are telling us that SEO is a better choice and PPC agencies declaring that PPC […]
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