BLOG > Digital Marketing

• October 27th, 2017
• by Crystal Mateo

• Branding, Digital Marketing,
• online advertising, social media, target audience,

With so many new advertising trends surfacing each month, it is quite difficult to know which one would be best. The rise in the use of mobile technology has led digital advertising to continue ruling in all fields than compared to traditional media. But this shouldn’t come as a surprise. Marketing has always played an […]

• October 18th, 2017
• by Crystal Mateo

• Digital Marketing, Social Media,
• digital marketing strategy, digital technology, Mobile advertising,

There’s no question that digital marketing is a big part of your marketing strategy. Many businesses and consumers alike are almost always online, and you want to reach them and observe their behavior to know exactly where they spend most of their time off. With social media and search engines becoming the primary channels where […]

• October 12th, 2017
• by Crystal Mateo

• Branding, Search Engine Marketing,
• PPC advertising, search engine, target customers,

Many businesses, especially start-ups, often fear the word “pay” in pay-per-click advertising. This fear can derive from an unfortunate experience, the idea of losing money, or sometimes the result of attempting PPC without the help of an expert. A lot of small business owners underestimate the benefits of PPC, and as a result, they are […]

• October 6th, 2017
• by Crystal Mateo

• Branding, Search Engine Marketing, Social Media Marketing,
• seo rankings, social media, social media share,

Social media is a very powerful tool and can drive massive amounts of traffic and sales to your website. However, the impact of social media on SEO has, and probably always will be, one of the most talked about topics in the marketing industry. Specifically, whether social media can really help boost your SEO efforts. […]

• October 1st, 2017
• by Crystal Mateo

• Branding, Digital Marketing,
• social media presence, target customers, targeted ads,

One of the biggest challenges that a lot of marketers face is getting the word out to those people who are most likely to become potential customers. In fact, the primary goal of all marketing is to get the right message at the right time to the right person. And as marketers, we always make […]

• September 20th, 2017
• by Crystal Mateo

• Search Engine Marketing, Search Engine Optimization, Social Media Marketing,
• marketing tactic, search engine marketing, search engine optimization,

As the marketing world has evolved, so has the language that marketers use. In fact, we as marketers are probably confused with a lot of terms and often leave our clients confused. An example of this is Search Engine Optimization (SEO) and Search Engine Marketing (SEM), which are often used interchangeably without the clear understanding […]

• September 15th, 2017
• by Crystal Mateo

• Digital Marketing, Social Media Marketing,
• customer engagement, digital marketing trends, online marketing strategies,

Marketing is like fashion. There’s always a new trend going on. However, marketing trends tend to last longer than expected, unlike fashion. Because of this, it’s important for a lot of marketers to stay updated with the current trends in their industry. A lot of businesses are now doubling down on doing content marketing, personalizing […]

• September 13th, 2017
• by Crystal Mateo

• Content Marketing, Digital Marketing, Search Engine Marketing,
• attract visitors, marketing campaign, website traffic,

A great challenge faced by a lot of business owners is the lack of website traffic. Obviously, if your website isn’t getting enough traffic, then you’re not generating any sales. And what’s worse is that without any traffic, you can’t test out the key elements of your business And if you started with a marketing […]

• September 7th, 2017
• by Crystal Mateo

• Digital Marketing,
• lead generation, marketers, marketing automation,

Marketing automation is a must-have tool for every modern marketing team. But, even though you may have heard this fact already or read about it, many marketers are still questioning its importance. What precisely is marketing automation and why does your business need it? Well, marketing automation is indeed evolving to be one of the […]

• September 5th, 2017
• by Crystal Mateo

• Branding, Content Marketing, Social Media,
• blog strategy, blogging,

Publishing a blog and getting it noticed is every blogger’s dream. There’s nothing more stressful, more dream-crushing than creating a blog that you know is really good, but no one actually knows about it. You put every possible strategy that you can get your hands on, you create your best quality content, you promote your […]