If you are new to the world of Search Engine Optimization or SEO, you may find it confusing and you may never know where to start. However, SEO is a simple practice to do but then to get results for all of your efforts; it would require dedication, time and effort. For a simple context, here are 5 basic SEO practices that will help you get started. Carefully read and follow the following and you will be well on your way in making your site rank better.

1. Keyword Research

Everything starts with the keyword research. From which topics you would like to write and selecting profitable keywords towards your business. It is pointed time and again to include your keywords in your content. Be mindful of synonyms that you can readily use so that the content will not be repetitive as well as include long keyword phrases. There will come a time that your words for your content become obvious, make sure that these are the along the lines that your potential clients and customers might use and are searching for. The industry standard tool for keyword research is still from Google’s Keyword Research Tool. Bar none. Try to familiarize yourself with this simple keyword tool to help you unlock keywords that are profitable to your business.

2. Keyword Density

While it is really important to create unique and properly written content with the right keywords, it is also noted that you should not overuse the keywords you are targeting. Find a good balance on your keyword usage within your content as well as their synonyms as well as placing them on your title and description tags of the page. Do not “stuff” or jam your keywords into your content and tags or else, search engines, especially Google, will tag a page or a site that it deems spammy. Spam is one of the main reasons why websites do not rank well on search engines. Make sure that the page title and descriptions are relevant to the page as well as they are unique and makes sense. The page description of the page helps searchers with a preview of what to expect on a page if they are presented on the search results. Make it short, descriptive and enticing to a searcher, enough to lure and make them click.

3. Internal Linking

When you have different, relevant pages on your site, it is important to ensure that they are interlinked with each other. Use anchor texts and not just plain images. These anchor texts should be relevant to the pages they are pointing to or have the same topic. Make sure these links are properly maintained. Refrain in using generic texts such as click here, contact us.

4. Sitemap.xml file

Now that you have properly optimized your content, title and meta description tags, it is now time that you create a sitemap.xml file. A sitemap is another important factor to get your site indexed to the search engines. This file shows how your pages are linked or structured with your website. This will give an idea how the search engine robots will index your site. Use a sitemap file to provide better visibility of your site to the search engines. Immediately update this file once you do updates to your website.   These are just basics on how to properly optimize your website. Stay tuned for more articles on how to do proper SEO!   Let Linkage Web Development help you customize your website with quality SEO techniques that our experts have mastered over the years. We provide SEO services and other web development services you need for your website. Our company is based in Baguio City, Philippines and we are always ready to serve local businesses within or outside the city. Feel free to contact us anytime. You may find our contact information through our website http://www.linkage.ph or through our Facebook pagehttps://www.facebook.com/LinkageWebDevelopment . We look forward to working with you soon!