Linkage Web Development Blog

• July 19th, 2017
• by Crystal Mateo

• Digital Marketing ,
• Branding , rebrand strategy , website ,

Branding is much more than a simple logo design or a change of color palette. It is the overall impression and feeling that people perceive about you, both in the online and real world. However, it can be quite difficult to assess if your business is in need of a rebrand. Too often we get […]

• July 17th, 2017
• by Crystal Mateo

• Digital Marketing ,
• digital marketing , Pay-Per-Click , PPC campaign ,

In the digital marketing world, there are two standout players when it comes to getting traffic on your website: SEO and Pay-Per-Click (PPC) advertising. These two are important when you want your website to get noticed, and in the online world, your business should consider both into your marketing strategy. However, it all starts with […]

• July 14th, 2017
• by Maria Murphy

• Social Media ,
• advertising , digital marketing , social media ,

Aside from the immense popularity of Snapchat among social media outlets in 2017, it also has tons of users. Snapchat users are in the millions, more than 150 million active users to be specific. With the power of Snapchat as a platform for media and it’s range of audience, Snapchat marketing can be one of […]

• July 12th, 2017
• by Crystal Mateo

• Digital Marketing ,
• eCommerce , marketing strategy , target customers ,

Coming up with a great and effective marketing strategy is never an easy task. You have to make decisions on who your target customers are, then spend a tremendous amount of time gathering and analyzing data about them. It’s either expensive or time-consuming, but most of the time, it can be both. Being a business […]

• July 10th, 2017
• by Maria Murphy

• Digital Marketing ,
• content marketing , search engine marketing , social media marketing ,

Sometimes, despite your best efforts, your business might reach a point where it plateaus. It’s still making money and drawing in customers, but the rate of progress, advancement or profits has leveled out. While troubling, this is a natural obstacle for businesses and can determine the long-term success of a venture. So how do you […]

• July 7th, 2017
• by Crystal Mateo

• Search Engine Optimization ,
• marketing strategy , search engine optimization , website visibility ,

You’ve probably heard about SEO, and you might be satisfied on how well it works on your particular type of online business. But what you probably don’t know is how powerful it is. People use keywords to find products and services online, and it’s the job of SEO to get your website visible for them […]

• July 5th, 2017
• by Super User

• Social Media ,
• Facebook , social media ,

Facebook has come a long way since Mark Zuckerberg launched the social media platform from his college dorm room in 2004. The online giant’s growth is astonishing – unprecedented even. It took only eight years for Facebook to reach its first milestone of 1 billion active monthly users in 2012. And now, just five short […]

• July 3rd, 2017
• by Crystal Mateo

• Web Design ,
• visual appearance , Web Design , website color ,

Color in design is very subjective. A reaction in one person may be a much different response to another. Sometimes this may be due to personal preference or its cultural background. You just have to use it in the right way, at the right time, for the right purpose and the right audience. Choosing the […]

• June 30th, 2017
• by Super User

• Digital Marketing ,
• digital marketing , Online Real Estate , target market ,

Digital Marketing has finally reached the strategies of Real Estate. If you want to win in the game of property selling, you need the greatest map with you– and you can find this on your computer screens. Before your competition overrides you and steals the show, you better get yourself out there. With the right […]

• June 28th, 2017
• by Super User

• Search Engine Optimization ,
• search engine algorithm , search engine optimization , SEO ,

In the digital world, it never good to stay complacent. Especially when search engines are switching up their algorithms every now and then. One of the popular search engines, Google, for example, releases algorithm updates that can make or break your search engine optimization strategies in an instant if you don’t keep up.  In one […]