White hat SEO is an SEO technique or process to optimize a website by concentrating for the human audience rather than for search engines. It is much more favored than Black hat SEO across all search engines. SEO practitioners must strictly follow search engines’ rules and policies when utilizing White and Black Hat SEO. This is a basic and an important rule that most “experts” do not apply. As we all know, search engines are one of the main traffic sources for most small to medium businesses. If your organization uses black hat techniques, Google and Bing will find out. When this happens, your site will be penalized. This can result to your rankings manually reduced or worse, your website will be totally removed from the search rankings altogether. If you are to concentrate on white hat SEO rules, your website will gain the trust of search engines and effectively, receive high search engine rankings. In general, white hat SEO retains the overall online integrity of your website’s reputation while your site stays within the top search rankings. Here are some simple white hat SEO techniques that you can implement easily:

1. Images – make sure that it loads quickly. As a tip, convert all images to .JPG file format. JPG files use lesser server resources and can significantly speed up the loading time of your site. Also, add alternative text to your images. This will help screen readers read your image.
2. Keywords – Always use the right keyword for your blogs posts and the main pages’ content. A general rule is to use a target keyword between 1 and 4% (no more than 24 times per 600 words).
3. Linking to and from other sites – Make sure that you are building outbound and inbound links only from sites that are known to be spam free. Spammy sites are known to damage your site’s rankings and over the long term, would render your site not to rank ever on the search results pages. A good example of a spammy site is a link farm site. Link farming is considered as black hat because the content on the web sites linking to each other is often not related and is obvious that the links are not created by a human.

  If you have a local business website you wish to optimize and improve its search engine rankings, feel free to contact Linkage Web Development, a local web development company based in Baguio City, Philippines. We highly recommend White hat SEO as it is a very important activity you might want for your project website so it will get high rankings on the search engines. It also allows you to be focused with your target users as you would be concentrating specifically on what your audience want and not primarily on the search engines. This in turn will give your site a high organic growth, more traffic from search engines and a total improvement of your website’s visitor conversion. For more information on how we can help you build your website effectively using white hat SEO, contact Linkage Web Development now. You can visit us at http://www.linkage.phor our Facebook page https://www.facebook.com/LinkageWebDevelopment for our contact details. Let us start to make your website rank high on the search engines today!