These phrases are sometimes used interchangeably but in reality, SEO and SEM are two different services. Most individuals know SEO and the different techniques to help their websites improve on their current or previous rankings. Another important tactic for maximizing online presence is SEM – Search Engine Marketing. This encompasses other online marketing tactics such as SEO, paid listings and other search-engine related services. What exactly is Search Engine Optimization? Search Engine Optimization or SEO can be best described as strategies and techniques used to make sure that a site is accessible through a search engine’s results page. This is the goal of SEO in general as Internet search users often do not click pages upon pages of the search results. Where a site is placed on the search results in essence helps direct user traffic to a website. SEO is typically a set of best practices that website owners follow to help them achieve their desired search rankings. Some practices include: – Keyword analysis and usage – Inbound link building to help improve link popularity. – Using social media links on sites such as Twitter and Facebook. – Excellent user experience – Creating unique content What is Search Engine Marketing? SEM is a much broader term than SEO and is used to mean the different available options to use a search engine’s technology including paying for ad placements. The end-goal of SEM is to include both organic (SEO) and paid traffic. SEM offers the opportunity to pay based on the number of clicks an ad gets. Ads in a successful SEM campaign will almost ascertain a higher conversion rate. Their Difference SEM is broader than SEO, SEO aims for better organic search results. SEM uses the search engines to advertise a website or business to the searching public and give a higher chance of sending a much targeted traffic to a certain website. Both services are not competing at each other. SEO is considered as a subset of SEM.   If you need more information regarding this web development tool, contact Linkage Web Development, a company is based in Baguio City, Philippines who is always ready to serve local businesses within or outside the city. You may find our contact information through our website http://www.linkage.ph or through our Facebook pagehttps://www.facebook.com/LinkageWebDevelopment . We look forward to working with you soon!