The ship has sailed when brick and mortar businesses would advertise on the local phone directory and rely on word of mouth. The present day customers are almost online and this is a must for small businesses to meet their potential clients or customers’ online hangouts. Besides the obvious, there are two main reasons why social media should be a part of your overall marketing strategy. 1. Social media is a mechanism to attract target market audiences to the content of your website. The way content is written, its tone will give an impression to a user your expertise on a field. It is assumed that when more people are reading content on your website, search engines will view your own unique content as more credible and in effect, your website will rank higher on the search results than your online competition. 2. In our current time, there is a need to find your own target audience where they are hanging around the internet. There is also a need to show your products, services and more importantly you as a business owner. Potential customers or clients may not need your services or products at the moment but the chances of being recommended to someone who is in need of what you have. In order to check if your social media strategy is successful, it is important to clearly define what success would be on your own standpoint. It is also helpful to look beyond the numbers of your own statistics such as your followers or fans. There are many social media channels that have built in functions to help you evaluating. Google Analytics is one which is free and you can have all the needed intelligence reports in one single dashboard. Contact Linkage Web Development if you wish to learn more about social media and how will it help your business website. We can also set up and manage several social media accounts for your company in order to promote your brand and keep your customers updated about your company’s current events and promotions. We are currently based in Baguio City, Philippines and we are always ready to serve local businesses within or outside the city. You may find our contact information through our websitehttp://www.linkage.ph or through our Facebook page https://www.facebook.com/LinkageWebDevelopment . We look forward to working with you soon!