Grey Hat SEO As the name implies, this SEO technique is somewhere in the middle of white and black hats of the SEO realm. If used by a professional, it can still be effective. However, this technique’s approach would be the equivalent of playing with fire and if not done properly, it could result into drastic results. Some grey hat consists of techniques such as: Cloaking This is a practice that shows users a different page or content than it does the search engine. It can be achieved by changing the meta information of a page so that it does not show the content and the IP IP address of a site has been tinkered with. Doorway pages can also be considered as a form of this technique. Cloaked pages are designed to manipulate both users and search engine robots into visiting a site both does not intend to. This is a high risk manoeuvre since it is in direct violation of SEO’s best practice. Old Domains The internet is full of old domains that are now abandoned by their owners. By theory, an old domain has already earned their authority and by linking from these old, discontinued domain names, the links become legitimately genuine. Purchasing Links You can buy links from other websites. Just do not get found out. However, you can have your website get listed from other relevant industry directories. There were some high profile companies that have done this and the consequence was their sites had a negative impact on their site traffic. One good example is Expedia, when Google found out that the site bought their backlinks, Google penalized the site and their search traffic went down as much as 25%! Automating Social Media By social automation, a software is in charge of following or un-following accounts by the thousands. This practice is yet to be classified by Google as a blackhat technique but surely they have noticed this and only time will tell when this technique can be as an official black hat. In conclusion, some SEO companies use grey hat tactics but the best ones would not even give it a thought. This technique is only for the long term. It might help a site initially but it would not last for the long haul. Like anything in life, the shortest path to the goal will not always be the way to go. Great SEO on the other hand follows the best practices and not find ways to manipulate search rankings.   To learn more about Grey Hat SEO and other techniques you need to get your rankings better, call Linkage Web Development today. We have a team of web geniuses who are experts in SEO and web development in general. Feel free to visit our website http://www.linkage.ph  and our Facebook page https://www.facebook.com/LinkageWebDevelopment.