With so many new advertising trends surfacing each month, it is quite difficult to know which one would be best. The rise in the use of mobile technology has led digital advertising to continue ruling in all fields than compared to traditional media. But this shouldn’t come as a surprise. Marketing has always played an […]
Social media is a very powerful tool and can drive massive amounts of traffic and sales to your website. However, the impact of social media on SEO has, and probably always will be, one of the most talked about topics in the marketing industry. Specifically, whether social media can really help boost your SEO efforts. […]
In the last few years, social media has grown from a minor digital channel, into one of the most influential digital marketing tools that have helped a lot of brands and businesses worldwide. With over billions of active users in social media, it is continuing to evolve as a viable marketing channel for startups, entrepreneurs […]
Aside from the immense popularity of Snapchat among social media outlets in 2017, it also has tons of users. Snapchat users are in the millions, more than 150 million active users to be specific. With the power of Snapchat as a platform for media and it’s range of audience, Snapchat marketing can be one of […]
Facebook has come a long way since Mark Zuckerberg launched the social media platform from his college dorm room in 2004. The online giant’s growth is astonishing – unprecedented even. It took only eight years for Facebook to reach its first milestone of 1 billion active monthly users in 2012. And now, just five short […]
Businesses with an active online presence experience faster growth than businesses without. With almost one-third of the world’s population regularly on social media, you can see how much of an impact Instagram or Facebook can have on a business’ advertising campaign. And why it’s so important to mine these platforms to boost your message, grow […]