How Does Social Media Affect SEO Rankings?

Social media is a very powerful tool and can drive massive amounts of traffic and sales to your website. However, the impact of social media on SEO has, and probably always will be, one of the most talked about topics in the marketing industry. Specifically, whether social media can really help boost your SEO efforts. This is a question that’s been quite debated for years with some of the big names of marketers showing statistical evidence that supports both sides of the argument.