Naturally, the way consumers choose to engage with online content is constantly changing and evolving. What worked in the past may be considered outdated, stale, or simply ineffective now. Consider pop-up ads, for example. Only several years ago they were considered an effective way to engage and convert customers. Now, however, most people use ad blockers or simply ignore them as a nuisance. If your business wants to engage with customers, your marketing techniques need to evolve with the times, too. That’s where influencer marketing comes in.