One Town One Product – La Union
The province of la union adopts the One Town One Product Philippines aims to promote entrepreneurship, to create jobs and to support micro to medium enterprises. Since the province is rich in different raw materials that they can turn into products, the local government take the lead in identifying, developing and promoting a specific product or service, which has a competitive advantage.
For all pasalubong buyers, San Fernando city has a Pasalubong Center where you can buy different products from different municipalites of la union. The center offers dry goods such as soft broom from San Fernando City, Bagulin, Burgos and San Gabriel; handloom weaving from Bangar; Basi from Naguilian; Dried Fish from Sto. Tomas, Bamboo Basket from Sudipen, painting and sculptures from local artist and other newly develop products. You may not see some products at the Pasalubong center but you can still have them by simply visiting the towns and look for their specialty products that they offer like, Rice-based Products from Agoo; mushroom from Bacnotan; Guapple from Bauang; Yellow Corn from San juan; Green Corn from Tubao; Tiger Grass from Santol; Milkfish from Aringay; Sea-Urchin from Balaoan; Pebble from Luna; Bamboo Craft Industry from Caba;Home Furnishing from Pugo and Rosario.
These are just some town products that they offer, but once you visit every town of la union they have lots to offer, you just need to visit and explore. After all, OTOP is not just for the materials it is also for the talents and skills of the locals that needs to be discovered and be supported.
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