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What is Email Marketing?
According to Wikipedia, email marketing is a commercial message to a group of people using email.Email marketing is still significantly more effective way to acquire customers than social media.According to a McKinsey study, email is nearly 40 percent more effective than Facebook, Twitter and all other social media combined. In fact, email marketing is second only to organic search, and it delivers the best ROI.
Building an Email List
For an email marketing campaign to launch, a business owner or manager should build an extensive and quality mailing list. This presupposes that collecting email addresses must be a systematic and on a regular practice.
– Encourage website visitors to leave their email address by giving something away like discounts,content, members only sale and the like.– Include a sign up form on your Facebook page– Always ask email addresses from your customers and also offer them yours. They should been couraged to contact you in case that they have any questions or clarifications– If you are asked for a quotation, send it to your customer by email. These techniques in building an email list is basic and can be done easily. Once you have a list, you can
now prepare what types of messages are you to send to your audiences:
– Special promotional or seasonal offers– Discount coupons– Newsletters– New service/product release announcementIn creating your messages, here are some general tips:
1. Keep it short. One or two paragraphs maximum.
2. Use pictures and video content.
3. Prefer infographics rather than lengthy texts.
4. Use email marketing tools like Aweber or Mail Chimp.
5. Don’t overwhelm your readers with too many messages.
6. About 45% of all emails are opened on a mobile device. Make sure your message is mobile friendly.
7. Mix useful and interesting information with offers. Mere commercial offers are boring. Higher open rate is guaranteed.
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