Are you getting wary of the digital speak? Having a hard time understanding the tech talk? Now is the time to traverse the ad tech jargon barricade. Have you ever had the experience of being in a conversation about digital advertising and being not to comprehend what the other person had just said? This is the experience most of customers have. The digital media world is responsible in birthing a new breed of talk. It is a complex, acronym-laden lingo that mixes terminologies borrowed from marketing, media, advertising, different programming languages, computer science and mathematics. This fusion of terms from such a diverse origin has left many marketers drowning in a language that may seem to be difficult to understand as the technology that is used to build it. Languages evolve as we progress, and in an industry that have a fast pace in the digital ecosystem, one’s opinion can say that evolution takes place at a rapid pace. Learn the Jargon before the Jargon Busts You Like on any industry, online advertising comes with its own set of vocabulary and acronyms. If you have been in the industry for long enough, this unique jargon becomes integrated to you as an individual and can speak it without a second thought, but marketers who are not steeped in the digital world might not have the same level of familiarity with the terms. While this cross-paths of science and advertising is truly impressive when put to good use, some individuals end up being intimidated by shop talk rather than grasping the full potential of the technology. Inspire Education, simplification and a bit of humility is required to change this game. What would be the outcome of presenting a spectacular pitch about programmatic advertising if all it does is make the recipient of the information wallow in confusion? This will eventually lead to a very unfortunate situation in which potential clients will retreat back to their comfort zones or even, bypassing innovation that could deliver serious results in favour of keeping things easy and familiar. The key is to ensure that the language used is as simplified as possible. Solution providers across the digital domain need to break this jargon barrier down to broaden understanding of the technology. This will make it easier for companies to expand to their fullest potential in digital advertising and commerce, and to be more confident with what they’re looking for and investing in — whether impanelling a digital agency or working directly with an ad tech solution provider.